Evaluation of Emerging Technologies
BBC consistently supports its clients in the assessment of emerging technologies and their respective impact on existing IVD technology or potential growth opportunity.
Our consultants combine their knowledge of existing IVD technologies, advantages and drawbacks with real-time input from end-users to understand potential opportunities for competitive displacement or related diversification. Understanding the “voice of the customer” is essential in this analysis that focuses on thoroughly understanding:
- Technology capabilities
- Customer needs and wants
- Regulatory and reimbursement hurdles
- Customer rating of new technology/system capabilities and features
BBC’s emerging technology analyses support our clients’ investment and product development strategies, while also alerting them to any emerging competitive threats.
Related Case Study: NGS IVD Technology Assessment